Ive came across this branding design many many times and I have always thought it was excellent. This design and branding campaign is so well known not only because it Coca-Cola but because it uses so much consistency in the designs. The design focuses on simple illustrations and silhouettes and uses approaches such as a polar bear protection campaign to increase brand love. This approach leaves consumers excited for what designs Coca-Cola will bring out for winter months. I think Coca-Coca does a great job designing their cans to fit the seasons. Their branding strategy is one of the best.
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